Food Value Chain Seminar

Draft Curriculum of ASEAN-Japan Partnership Program at Kasetsard University

26-Jan Intorduction

Contents	- Introduction of Food Value Chain - Current trends and issues in food industry in Japan
Min.	90
Company	ASEAN Secretariat
Lecturer	Mr. Masanori Kawaguchi / Project Coordinator

Contents	- Current trends and issues in food industry in Japan - Japan's Agriculture and Food Value Chain
Min.	90
Company	Pasona Group Inc.
Lecturer	Mr. Masaki Nakagawa Mr. Shinsaku Tanaka

27-Jan Seed and Seedlings

Contents	- Introduction of Seed Company and Seed Industry - Vegetable Production in Japan -Seed Industry and its Contribution to Livelihood of ASEAN Region
Min.	180
Company	Japan Seed Trade Association
Lecturer	Mr. Tatsuya Mochizuki / Technical Advisor

28-Jan Food Processing 1

Contents	- Production and Processing of Palm Oils
Min.	180
Company	FUJI OIL Co., Ltd.
Lecturer	Mr. Yasuharu Kida

29-Jan Food Processing 2

Contents	- Soft Drink Market in Japan: Value Chain and Product Development
Min.	90
Company	Kirin Holdings Company, Ltd.
Lecturer	Mr. Koichiro Yamauchi

Contents	- Manufacturing/processing techniques and development process for dairy products
Min.	90
Company	MEGMILK SNOW BRAND Co., Ltd.
Lecturer	Mr. Koichiro Yoshioka / Research Fellow, Milk Science Research Institute

30-Jan Food Logistcs

Contents	- Wrapping technology for dairy products: universal design and quality maintainance
Min.	90
Company	MEGMILK SNOW BRAND Co., Ltd.
Lecturer	Mr. Muneto Wakai / Researcher, Milk Science Research Institute

Contents	- The latest technology of industrial refregirating equipments - The newest technology in food preservation
Min.	90
Company	MAEKAWA Co., Ltd.
Lecturer	Mr. Kuniaki Kawamura

2-Feb Marketing

Contents	- Development of Private Brand: case study in Malaysia and Thailand - Business Strategy in ASEAN Countries: sales floors customization for consumer satisfaction based on marketing analysis
Min.	180
Company	AEON Co., Ltd.
Lecturer	Mr. Nagahisa Oyama / Senior Executive Vice President

3-Feb Marketing

Contents	- Role of Food Company in the Food Value Chain - Value Chain and Marketing at Food Company - Case Study: Development of New Products
Min.	90
Company	Asahi Group Holdings, Ltd.
Lecturer	Mr. Yoshito Fujiki / International Division

3-Feb Food Service Industry

Contents	- History and Current Situation of Food Service Industry in Japan - The Latest Trend in Food Service Industry in Japan
Min.	90
Company	Fujii Office (GURUNAVI, INC.)
Lecturer	Mr. Jotaro Fujii / President

4-Feb Contribution to Our Dietary Life

Contents	Ajinomoto Journey : From Umami to Foods and Beverages.
Min.	90
Company	Ajinomoto Co., (Thailand) Ltd.
Lecturer	Mr.Saravut Jarutvuttiyakorn / Seasoning Business Division Manager Ms.Duangporn Morakotkarn (phD) / QASRA Deputy Department Manager Mr.Saravut Jarutvuttiyakorn / Seasoning Business Division Manager Ms.Jinta Pongpala / Product Design Division Manager

Contents	- How Frozen Foods have Changed Our Dietary Life (TBC)
Min.	90
Company	Nichirei Foods Inc.
Lecturer	Mr. Takashi Morikubo / Professional,. International Business Division

5-Feb Japanese Food Culture

Contents	- Essence of Food and Characteristics of Rice - History and Charactaristics of Japanese Food Culture
Min.	180
Company	Kokushikan University (GURUNAVI, INC.)
Lecturer	Dr. Nobuo Harada / Professor

6-Feb Environmental Measures

Contents	- Enviromental measures by KIRIN Group: toward the 100% resource circulation society
Min.	180
Company	Kirin Holdings Company, Ltd.
Lecturer	Mr. Takashi Makimura