Food Value Chain Seminar

Curriculum of ASEAN-Japan Partnership Program at Kasetsard University

25-Jan introduction

Contents	-Japan's Agriculture and the Food Value Chain
Min.	60分
Company	Pasona Noentai (agri-group)
Lecturer	Mr. Masaki Nakagawa / Manager

25-Jan Corporate strategy

Contents	-Marketing strategy of the Foodservice Industry. -Competitive advantage and strategic issues of the success companies.
Min.	120分
Company	Fujii Consulting Tokyo
Lecturer	Mr. Jotaro Fujii / President

26-Jan Food Culture

Contents	- Ajinomoto Journey : From Umami to Foods and Beverages
Min.	90分
Company	Ajinomoto Co., (Thailand) Ltd. Ajinomoto SEA Regional Headquarters　Co., Ltd.
Lecturer	Mr.Saravut Jarutvuttiyakorn / Seasoning Business Division Manager Dr.Doungpom Morakotkarn / QASRA Deputy Department Manager Ms. Sunida Asawaprecha / Management staff, Thai Food Technology Center

26-Jan Food Culture

Contents	-Soy Sauce in Japan
Min.	90分
Company	KIKKOMAN (S) PTE LTE
Lecturer	Mr.Hisanobu Hayashi / General Manager

27-Jan Seed Industry

Contents	- History and Current Status of Vegetable Seed Production in Japan - Significance of Seed Health Issue in Seed Production - Introduction of Japanese Seed Industry and Its Contribution
Min.	180分
Company	KANEKO SEEDS CO.,LTD（Japan Seed Trade Association）
Lecturer	Dr. Kazuyoshi Tamura / Assistant to Director Research & Development Section, Vegetable Seed Dept.

28-Jan Agriculture

Contents	ICT solution in agricultural production - Production guidance support and skill transfer support
Min.	90分
Company	NEC Solution Innovators, Ltd.
Lecturer	Mr. Toshiyuki KAMIYA/Senior Manager Innovation Laboratory

28-Jan Agriculture

Contents	- The Business Scenario and Technology the Agricultural Market
Min.	90分
Company	KUBOTA Corporation
Lecturer	HIROYUKI Araki / Group Manager Research & Development Headquarters, Instrumentation & Control Technology Center Advanced Technology Research Group

29-Jan Food Processing/Manufacturing

Contents	- Production and Processing of Palm Oils
Min.	180分
Company	FUJI OIL HOLDINGS INC.
Lecturer	Mr.Shujiro Ide / FUJI OIL (THAILAND) CO., LTD. Mr. Eiji Iwaoka / Senior Manager,ASIA R&D Center Product Development Dpt.FUJIOIL ASIA PTE.LTD.

1-Feb Food Processing/Manufacturing

Contents	- Manufacturing/processing techniques and development process for dairy products
Min.	90分
Company	MEGMILK SNOW BRAND Co., Ltd.
Lecturer	Mr. Kotaro Itho/ Research Fellow Milk Science Research Institute

1-Feb Food Logistics

Contents	- Wrapping technology for dairy products: universal design and quality maintenance
Min.	90分
Company	MEGMILK SNOW BRAND Co., Ltd.
Lecturer	Mr.Naoki Morishige / Research Fellow Milk Science Research Institute

2-Feb Food Processing/Manufacturing

Contents	- The Status and Trend of Food Quality Assurance
Min.	90分
Company	AJINOMOTO GENERAL FOODS, INC.
Lecturer	Mr. Kenji Yoshida / Assistant Manager, Marketing group, Process Materiarl Department, Food Service Business Devision

2-Feb Food Service Industry

Contents	-The role of food service industries
Min.	90分
Company	YOSHINOYA. CO.,LTD
Lecturer	Mr. Hisashi Nagahiro / Global HR Strategy Division General Manager

3-Feb Food Service Industry

Contents	-Food borne diseases in Japan : especially about norovirus -Basic sanitary measures in restaurants and food service facilities
Min.	90分
Company	Suntory Business Expert Ltd.
Lecturer	Mr. Rikio Taniguchi / Advisor, Quality Assurance & Regulatory Affairs Dept., Quality Assurance Division

3-Feb Food Logistics

Contents	-Food freezing technology and refrigeration equipment
Min.	90分
Company	MAYEKAWA THAILAND CO.,LTD.
Lecturer	Mr. Kosuke Yamamoto / President

4-Feb Marketing

Contents	- Development of Private Brand: case study in Malaysia and Thailand - Business Strategy in ASEAN Countries: sales floors customization for consumer satisfaction based on marketing analysis
Min.	180分
Company	AEON ASIA SDN.BHD.（AEON Co., Ltd.）
Lecturer	Mr. Hisashi Hasegawa / Chif CEO Office and General Manager Strategy Department

5-Feb Factory tour（Food Manufacturing/Processing）