Food Value Chain Seminar

Draft Curriculum of ASEAN-Japan Partnership Program at Yezin Agricultural University in Myanmar

4-Aug Intorduction

Contents	- Introduction of Food Value Chain
Min	15分
Company	ASEAN Secretariat
Lecturer	Mr. Masanori Kawaguchi / Project Coordinator

4-Aug Food Logistics

Contents	-The role of Cold Chain Logistics
Min	90分
Company	"KOKUBU&CO.,LTD.KOSPA LTD."
Lecturer	Mr. Takuya Oka/Myanmar Representative, Kokubu&Co.,Ltd. (COO, KOSPA LTD.)

5-Aug Agricultural Cooperative

Contents	-The Roles of Agricultural Cooperative in Formulation of Food Value Chain (Farm guidance, joint marketing, grading/packaging)
Min	90分
Company	Central Union of Agricultural Cooperatives
Lecturer	Mr.Hiroshi Terunuma／The Institute for the Development of Agricultual Cooperaton in Asia

5-Aug Seed Industry

Contents	-History, current trends and issues of vegetable prooduction in Japan - Introduction of Japanese seed industry and its contribution to ASEAN Livelihood
Min	120分
Company	Japan Seed Trade Association
Lecturer	Mr.Madoka Koshibe／President/Chairman of Board,MIKADO KYOWA SEED CO.,LTD

6-Aug Food Processing

Contents	- Role of food company in the food value chain - Case study: Development of new products
Min	90分
Company	Asahi Group Holdings, Ltd.
Lecturer	Mr.Yoshito Fujimoto / International Division

7-Aug Food Processing

Contents	-Fermentation: Utilization of microorganisms in foods (mainly focusing on yogurt and lactic acid bacteria)
Min	90分
Company	MEGMILK SNOW BRAND Co., Ltd.
Lecturer	Mr. Yasuyuki Seto/Manager, Milk Science Research Institute MEGMILK SNOW BRAND Co., LTD

10-Aug Food Logistics

Contents	-For strategy of retail Business
Min	90分
Company	AEON ASIA SDN.BHD.（AEON Co., Ltd.）
Lecturer	Mr. Hisashi Hasegawa / Chif CEO Office and General Manager Strategy Department

11-Aug Foodservice Marketing

Contents	-Business Strategy of Japan foodservice chain in Case study.
Min	90分
Company	GURUNAVI, INC
Lecturer	"Mr.Jotaro Fujii／Gurunavi Fujii Consulting

11-Aug Food Logistics

Contents	- The latest technology of industrial refrigerating equipment - The latest technology in food preservation
Min	90分
Company	MAYEKAWA MFG.CO.,LTD
Lecturer	Mr.Kazuhiro　Hattori / Assistant General Manager

12-Aug Marketing

Contents	- Marketing and Sales in SEA
Min	90分
Company	Kirin Holdings Singapore Pte, Ltd.
Lecturer	Mr. Tetsuhiko SATO / General Manager

13-Aug Finance

Contents	- Rural entrepreneuship and financial support: Cases of pluri-sectorial value -added production by farm entrepreneurs
Min	180分
Company
Lecturer	Mr.Kiyohiko Sakamoto／Associate Professor, Norinchukin Bank Endowed Chair, Division of Natural Resource Economics, Graduate School of Agriculture, Kyoto University

14-Aug Environmental Measures

Contents	- Environment challenges for establishing the recycling-based society as beer company
Min	180分
Company	Kirin Holdings Company, Ltd.
Lecturer	Mr. TakahiroYOSHIKAWA / Senior Mnager, Corporate Strategy